Case Studies

Wholly Launch

Wholly Launch

Launch of Wholly Guacamole on National Guacamole Day- September 16, 2007
Wholly Logo

Wholly FB

FACEBOOK “Y” Day Success
Nokia SB Logo

Nokia Sugar Bowl

Nokia Sugar Bowl 2000
A multi-tiered program featuring: five Fan Vans; 50 colleges; 118 retail locations; sweepstakes; a new web site and integrated messaging. Plus a media tour and halftime program with football hero, Joe Theismann, and a chance to win $2 million. The program broke through millennium clutter, and scored for Nokia in what proved to be Nokia’s largest and most successful integrated marketing program to date. Read more
Webster's

Webster's Pictorial

Webster’s Pictorial Dictionary Launch, September 2009
Cingular phone

Cingular

National Courtesy Campaign For Cingular Wireless
JLH

Nokia Non Profit/JLH

Jennifer Love Hewitt for Big Brothers Big Sisters
Developed to support Big Brothers and Big Sisters of America (BBBSA),,Nokia felt so strongly about the messaging and the potential impact the PSA could make for the charity, one paid advertising spot purchased for product advertising during the Teen Choice awards was used to launch the PSA. Amazing ROI, with increases in web traffic overall calls to affiliates…
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Nokia 252

Nokia Product Launch

Product Launch Nokia 252
Introducing Nokia’s 1st phone featuring a color other than black. It debuted in style at trendy New York City’s Fashion Cafe 1997 with a rising model, Niki Taylor, …and though late to market…PR support in top consumer trades helped impact holiday season sales.
Here’s how…